Work experience

What have I done

Freelancing, Founder and Content Manager - Lesson5, November 2016

 Overseeing the day-to-day governance of social media, developing and demonstrating best practice strategies for small business clients. Big expertise to prioritize, coordinate and commission content with a social purpose, ensuring to make an impact no matter what channel is used for communication.
 Social Media Marketing
 Content Marketing
 Online PR

What have I done

Social Media Lecturer - NGO  Bonsai, June 2017

Freelance lecturer for a course on social media for nonprofits.

 The course (12 hours) showed the best free and paid tactics for marketing nonprofits on social media platforms such as Facebook, Twitter, YouTube and Instagram  Course covered strategies for incubating online communities, sharing content and inviting others to like and interact with NGOs online  Topics included: How to plan social media strategy, how to create posting schedule, blogging, usage of free and paid features on Facebook and Instagram, Comunity management, best practices and much more  All NGO participants got the chance and budget to make Facebook ads for their association  Participants received a Certificate of Attendance.

Public Relations and Marketing Manager - Dubrovnik Museums, November 2015 - October 2016

• Managed strategic public relations plans for all major museum initiatives, including permanent collections, exhibitions, public programs, education, visitor services, museum venues rentals and the Museum Shop:
• Writing, gaining necessary approvals on and distributing press releases  Managed content production (adverts, videos, social media and PR stunts)  Maintained website press room and image library  Functioned as Museum spokesperson as assigned  Scheduled interviews, responded to all media requests  Managed monthly e-newsletter.

*  What have I done extra, in period of two months: • Monthly e-newsletter (even though program existed for a couple years now it has never been used so I've started to execute monthly news via e-newsletter) • Instagram profile (opened and managed, posts representing various Museum collections as well-certificated products from the Museum Shop • Facebook page (new communications strategy, content creation, weekly presentation of the Museum collections, daily posts with news, better representation of photos, Results: active online community, better engagement, more actions on page, more fans all done without paid ads in just less than half of month • Webpage (implementation of share buttons, email and print actions as well as new sidebars for news, new home page redirection and many more)

Marketing section:
•  Developed and implemented marketing strategy for Dubrovnik Museums as well as marketing plans for specific initiatives (including budget, strategy/tactics, goals, target audiences and distribution)   Managed marketing and merchandising of the portfolio of Museum Shop products and services targeting multiple customer groups  Managed and launched new products for Museum Shop as well making special offers and promotion of products   Maintained collaborations with local artists and worked on future plans for the store. 

Position status: Temporary replacement (Maternity leave replacement)

Community Manager - NGO Bonsai, August 2015 - May 2016

External Associate for project Faktor V.
Managed and executed 10-month online promotion plan for Dubrovnik Volunteer Service – Goodwill market web application • Social media activities, content creation for a Facebook page as well as for web page  Email marketing  Media relations  Published online promotion banners on all online local news portals.



Project Manager and Media Relations Manager - Association for Civil Society Development Bonsai, July 2013 – August 2014

• Maintained communication with existing and potential partners, beneficiaries and associates  Increased Association's social media presence by opening two additional Facebook pages. Community management for three existing Facebook pages. Result: growing an active online community without the use of paid ads  Created and managed two website pages for the association which increased overall presence in the local community and local media  Built and updated media list and contributed to pitching media using traditional PR (press, tv, radio coverage in local media outlets). 

Maintained activities, administrative tasks, teams, promoted projects, organized events for two projects (a 10-month project called inVolontiramse! project funded with the support of Croatian Department of Social Policy and Youth, and the 8-month project called  Gender Equal Impact in Local Communities RRULZ project funded with the support of Croatian National Foundation for Civil Development)  Program coordinator, PR manager and web administrator for Festival Treće uho, organized by the association.

LinkedIn recommendation.

Community Manager and Blogger - Manjgura LTD Public Relation Agency, April 2011 - January 2012

 Community management for various clients  Corporate blogging for the agency (topics: social media, online public relations, media). Link here  Attended two conferences about social media and communications. 

LinkedIn recommendation.

Event Coordinator and Administrative Assistant - Centre for Advanced Academic Studies Dubrovnik, June 2008 - October 2010

Meeting and conference planning, coordination for events, such as accommodation and transportation for participants, facilities and schedules  Coordination services for events, meetings and conferences.

Administrative Assistant - Centre for Mediterranean Studies Dubrovnik, November 2007 - October 2009

 Assisting with overflow work from administrative and executive assistants for conference planning and replaced office receptionist as needed.

Journalist - Dubrovački list, January 2007 - September 2007

 Writing articles conducted interviews and reports for a local weekly newspaper.